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April Broadcast launches CHOICE HDTM, a new HD Video Switcher/Mixer application for Online Editing, especially for the Indian Wedding Market


The first Indian company to develop such a versatile application based on industry-standard video I/O cards.


MUMBAI, 9th January, 2014 – Mumbai based, April Broadcast Pvt. Ltd., a privately owned company in the Technology and Media space, stated that it has developed, CHOICE HDTM, a new video Switcher/Mixer application for the Indian Wedding Video market.


This was announced by April Broadcast at the All India Photographic Trade and Industry Association’s (AIPTIA) Consumer Electronics and Imaging Fair 2014 – India’s largest expo for Photography and Video products which commenced today in Mumbai.


“This segment has been growing steadily over the past few years and we noticed that wedding videographers did not have too many options when it came to producing these typical wedding videos. With CHOICE HDTM, we have, literally, given them the freedom of choice to unleash their creativity and make something really beautiful for the bridal couple.” said Sandeep N Ohri, Founder, April Broadcast Pvt. Ltd.


The basic hardware technology to handle HD video input/output is now available on desktop PCs at affordable prices and CHOICE HDTM leverages these industry-standard video I/O cards to give the professional video editor a simple-to-use, yet powerful, solution that runs on Windows-based PCs.


CHOICE HDTM is extremely versatile and simultaneously switch/mix 4 digital HD/SD or analog video inputs, 2 recorded media inputs, 2 graphics and 2 tickers (both in different languages). In addition, CHOICE HDTM has a variety of special transition effects, handles audio I/O and allows simultaneous recording in HD and web-streaming of the output.


According to industry estimates, the Indian wedding market as a whole is around US$ 25 billion, (approx. Rs 1.5 lakh crore), and growing at 25 to 30 per cent a year. In India, no wedding is complete without the production of a wedding video to capture and preserve this all-important life event.


Today, Indian wedding videos are increasingly inspired by Bollywood (the largely popular Indian Hindi film industry) and bridal couples aspire to have their videos shot to the tune of the latest popular film songs! This involves complex editing of videos captured from various cameras and angles, application of special effects and finally, expert editing to synchronize this to the background. With HD TVs and Blu-ray DVD players becoming cheaper, all of this is now required in full HD resolution.


“In addition to handling existing legacy analog and digital SD video, CHOICE HDTM handles full HD digital video and is also upgradeable to handle 2K and 4K resolutions as well, making this a safe investment for videographers in this fast changing technology landscape.” said Salim Shaikh, co-founder, April Broadcast Pvt. Ltd.


CHOICE HDTM will ship in February 2014 and is the third application developed by April Broadcast in less than 9 months, since its inception. Other solutions are an entry-level HDMI-based virtual studio solution for Education and a high-end virtual studio solution for television broadcast.


About April Broadcast Pvt. Ltd.

April Broadcast Pvt. Ltd. is a privately owned company, founded in April 2013 and located in Mumbai, India. The team consists of various professionals from diverse backgrounds sharing the same passion: to make a difference in the manner in which people use computer graphics. The company serves the high-end integrated interactive graphics solutions and focuses on providing these to the Broadcast, Education and Video markets. The company’s portal offers a variety of virtual sets and green screen backgrounds for premium virtual studio solution providers like Newtek Inc and VizRT.


For more information, contact:

Mr. Sandeep Ohri



[email protected]